Top Gambling Websites in Australia

Name: Top websites in Australia (Gambling)
Creator: Semrush
License: https://semi.toolsmeen.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Gambling Websites in Australia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

thelott.com

5.57M

27.53%1.53M

72.47%4.04M

↑24.52%

↓34.02%

Direct

sportsbet.com.au

4.77M

56%2.67M

44%2.1M

↑57.9%

↓10.02%

Direct

gamdom.com

3.92M

3.05%119.36K

96.95%3.8M

↑30.57%

↓2.05%

Direct

ladbrokes.com.au

2.35M

20.52%483.24K

79.48%1.87M

↑92.87%

↑10.44%

Direct

tab.com.au

1.81M

52.14%945.22K

47.86%867.59K

↑43.29%

↓10.69%

Direct

racenet.com.au

1.2M

31.15%374.92K

68.85%828.82K

↑9.63%

↓3.2%

Direct

ozlotteries.com

1.06M

18.12%192.32K

81.88%869.25K

↑31.06%

↓10.83%

Direct

racing.com

885.45K

29.93%265.01K

70.07%620.44K

↑18.07%

↑42.06%

Direct

lotteryoffice.com.au

824.51K

13.64%112.44K

86.36%712.07K

↑10.72%

↓15.88%

Direct

harness.org.au

740.37K

10.63%78.72K

89.37%661.65K

↑104.78%

↑30.16%

Direct

neds.com.au

569.83K

40.54%231.03K

59.46%338.8K

↓1.1%

↓6.52%

Direct

stake.com

559.16K

23.43%131K

76.57%428.15K

↑115.04%

↓39.15%

Direct

star.com.au

509.81K

25.83%131.67K

74.17%378.15K

↑32.93%

↓7.03%

Direct

pointsbet.com.au

471.79K

47.6%224.59K

52.4%247.2K

↑173.8%

↓31.6%

Direct

lotterywest.wa.gov.au

469.34K

46.54%218.45K

53.46%250.89K

↓0.06%

↓21.1%

Direct

justhorseracing.com.au

436.81K

12.27%53.61K

87.73%383.19K

↓3.74%

↑5.85%

Direct

betfair.com.au

422.66K

62.15%262.69K

37.85%159.96K

↓5.86%

↓43.67%

Direct

skyracing.com.au

404.04K

44.81%181.05K

55.19%222.98K

↑65.91%

↓19.17%

Direct

tabtouch.com.au

348.48K

51.67%180.07K

48.33%168.42K

↑92.99%

↑5.84%

Direct

racingnsw.com.au

290.57K

78%226.64K

22%63.92K

↑77.9%

↓59.81%

Direct

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Key Insights on Top Gambling Websites in Australia on March 2026

As of March 2026, thelott.com leads Gambling in Australia with 5.57M monthly visits. Its audience skews mobile-first (27.53% desktop / 27.53% mobile), and traffic is up month over month 24.52% and down year over year -34.02%. sportsbet.com.au holds second with 4.77M visits and a desktop-leaning mix (56% desktop / 44% mobile), while gamdom.com ranks third with 3.92M visits.

Across the leaders, winningform.co.za is the most mobile-first (100% of visits), whereas racingqueensland.com.au is the most desktop-reliant (100%). Momentum favors betvictor.com in the latest month (34,226.41%), while keno.com.au shows the steepest pullback.

Acquisition patterns also differ: thelott.com is driven primarily by search, thelott.com by direct, and thelott.com by referral; overall, 85 of the top 100 sites are direct-led, 12 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Gambling Websites in Australia