Top Travel & Tourism Websites in Thailand

Name: Top websites in Thailand (Travel & Tourism)
Creator: Semrush
License: https://semi.toolsmeen.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Thailand, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

8.56M

54.85%4.69M

45.15%3.86M

↑21.87%

↑30.48%

Direct

booking.com

5.61M

57.56%3.23M

42.44%2.38M

↑59.97%

↓22.15%

Direct

agoda.com

4.43M

46.51%2.06M

53.49%2.37M

↑28.86%

↓35.25%

Direct

klook.com

1.17M

44.16%515.88K

55.84%652.38K

↑29.67%

↓11.03%

Direct

airasia.com

1.16M

58.55%677.12K

41.45%479.37K

↓1.72%

↓47.83%

Direct

skyscanner.co.th

1.13M

66.16%747.83K

33.84%382.51K

↑43.17%

↓14.75%

Direct

tripadvisor.com

1.07M

42.86%457.01K

57.14%609.36K

↓2.1%

↓48.57%

Search

flightradar24.com

980.09K

41.59%407.58K

58.41%572.51K

↑142.47%

↓9.77%

Direct

traveloka.com

924.58K

54.03%499.57K

45.97%425K

↓8.78%

↓34.78%

Direct

airbnb.com

712.81K

70.25%500.72K

29.75%212.09K

↑64.52%

↓21.63%

Direct

time.is

680.82K

82%558.31K

18%122.52K

↑62.68%

↓58.96%

Direct

12go.asia

636.94K

37.15%236.64K

62.85%400.3K

↓9.92%

↓41.16%

Direct

lametayel-thailand.com

631.45K

96.3%608.07K

3.7%23.38K

↑98.58%

↑25.02%

Direct

emirates.com

625.68K

29.4%183.96K

70.6%441.72K

↑230.34%

↓24.53%

Direct

getyourguide.com

603.41K

28.04%169.21K

71.96%434.2K

↑4.35%

↑46.22%

Direct

hostelworld.com

570.71K

14.87%84.85K

85.13%485.86K

↑105.85%

↑40.9%

Direct

thaiairways.com

567.91K

86.16%489.34K

13.84%78.57K

↑14.42%

↓33.08%

Direct

flightaware.com

480.36K

31.01%148.98K

68.99%331.38K

↑142.44%

↑11.56%

Search

kiwi.com

472.39K

21.82%103.08K

78.18%369.31K

↑105.38%

↓9.91%

Direct

lionairthai.com

432.91K

45.37%196.43K

54.63%236.48K

↑18.69%

↑20.37%

Direct

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Key Insights on Top Travel & Tourism Websites in Thailand on March 2026

As of March 2026, trip.com leads Travel & Tourism in Thailand with 8.56M monthly visits. Its audience skews desktop-first (54.85% desktop / 54.85% mobile), and traffic is up month over month 21.87% and up year over year 30.48%. booking.com holds second with 5.61M visits and a desktop-leaning mix (57.56% desktop / 42.44% mobile), while agoda.com ranks third with 4.43M visits.

Across the leaders, skischoolshop.com is the most mobile-first (100% of visits), whereas expediapartnercentral.com is the most desktop-reliant (100%). Momentum favors furama.com in the latest month (3,996.98%), while airpaz.com shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 92 of the top 100 sites are direct-led, 7 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Thailand