Top Apparel & Fashion Websites in Austria

Name: Top websites in Austria (Apparel & Fashion)
Creator: Semrush
License: https://semi.toolsmeen.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Austria, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.at

3.57M

25.6%912.95K

74.4%2.65M

↑71.25%

↓11.19%

Direct

vinted.at

978.26K

47.83%467.94K

52.17%510.32K

↑74.13%

↑28.76%

Direct

hm.com

917.19K

26.29%241.14K

73.71%676.05K

↑23.92%

↑6.14%

Direct

zalando-lounge.at

607.21K

24.87%151K

75.13%456.21K

↑106.05%

↓5.26%

Direct

deichmann.com

586.83K

10.07%59.09K

89.93%527.74K

↑154.66%

↓32.89%

Direct

threads.com

530.08K

29.51%156.43K

70.49%373.65K

↑100.62%

↑130,458.24%

Direct

shein.com

511.6K

40.63%207.89K

59.37%303.71K

↑3.3%

↓23.93%

Direct

aboutyou.at

464.88K

36.89%171.5K

63.11%293.38K

↓3.93%

↓13.67%

Direct

breuninger.com

459.53K

31.38%144.2K

68.62%315.33K

↑61.37%

↑23.96%

Direct

zara.com

427.96K

39.02%166.99K

60.98%260.96K

↑16.87%

↓20.38%

Direct

peek-cloppenburg.at

416.7K

29.32%122.18K

70.68%294.52K

↓0.69%

↓27.39%

Direct

nkd.com

362.43K

7.31%26.49K

92.69%335.95K

↑268.65%

↑65.02%

Direct

holzkern.com

361.35K

6.59%23.8K

93.41%337.55K

↑485.01%

↑26.42%

Direct

bonprix.at

316.99K

19.62%62.18K

80.38%254.8K

↑44.21%

↓17.16%

Direct

c-and-a.com

296.27K

25.13%74.46K

74.87%221.8K

↑30.61%

↓26.76%

Direct

tradeinn.com

266.19K

44.13%117.47K

55.87%148.72K

↑53.7%

↓14.37%

Direct

chanel.com

240.37K

4.17%10.03K

95.83%230.34K

↑187.39%

↑207.34%

Direct

guess.eu

236.4K

2.32%5.5K

97.68%230.9K

↑256.19%

↑7.27%

Direct

ernstings-family.at

225.56K

16.18%36.5K

83.82%189.06K

↑47.96%

↓7.72%

Direct

misterspex.at

199.45K

20.84%41.56K

79.16%157.89K

↑151.34%

↓8.92%

Direct

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Key Insights on Top Apparel & Fashion Websites in Austria on March 2026

As of March 2026, zalando.at leads Apparel & Fashion in Austria with 3.57M monthly visits. Its audience skews mobile-first (25.6% desktop / 25.6% mobile), and traffic is up month over month 71.25% and down year over year -11.19%. vinted.at holds second with 978.26K visits and a mobile-leaning mix (47.83% desktop / 52.17% mobile), while hm.com ranks third with 917.19K visits.

Across the leaders, fashionstreet-berlin.de is the most mobile-first (100% of visits), whereas vinted.de is the most desktop-reliant (96.45%). Momentum favors more-and-more.de in the latest month (16,402.12%), while sneakersnstuff.com shows the steepest pullback.

Acquisition patterns also differ: zalando.at is driven primarily by search, zalando.at by direct, and zalando.at by referral; overall, 91 of the top 100 sites are direct-led, 9 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Austria