Top Apparel & Fashion Websites in the Netherlands

Name: Top websites in Netherlands (Apparel & Fashion)
Creator: Semrush
License: https://semi.toolsmeen.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in the Netherlands, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.nl

11.72M

32.15%3.77M

67.85%7.95M

↑61.91%

↑6.79%

Direct

vinted.nl

5.76M

65.16%3.75M

34.84%2.01M

↑21.3%

↑18.29%

Direct

hm.com

4.66M

23.61%1.1M

76.39%3.56M

↑40.66%

↑26.35%

Direct

shein.com

4.62M

23.48%1.09M

76.52%3.54M

↑43.78%

↑63.24%

Direct

wehkamp.nl

3.45M

24.37%840.89K

75.63%2.61M

↑28.65%

↓7.75%

Direct

zara.com

2.27M

38.12%866.56K

61.88%1.41M

↑32.39%

↑32.49%

Direct

aboutyou.nl

1.98M

24.33%482.62K

75.67%1.5M

↑62.63%

↑6.09%

Direct

uniqlo.com

1.93M

22.96%442.98K

77.04%1.49M

↑39.63%

↑89.24%

Direct

asos.com

1.87M

30.28%565.89K

69.72%1.3M

↑61.23%

↑26.9%

Direct

adidas.nl

1.73M

29.87%518.12K

70.13%1.22M

↑59.58%

↑5.35%

Direct

bonprix.nl

1.62M

24.57%399.05K

75.43%1.23M

↑23.66%

↓4.99%

Direct

scapino.nl

1.56M

15.31%239.5K

84.69%1.32M

↑69.66%

↓3.09%

Direct

bever.nl

1.33M

32.56%431.82K

67.44%894.29K

↑3.74%

↓7.12%

Direct

c-and-a.com

1.31M

22.54%294.71K

77.46%1.01M

↑40.75%

↓18.78%

Direct

mango.com

1.3M

23.53%305.69K

76.47%993.27K

↑56.49%

↑25.56%

Direct

jdsports.nl

1.04M

23.5%243.71K

76.5%793.33K

↑29.87%

↑13.38%

Direct

arket.com

992.66K

16.65%165.24K

83.35%827.42K

↑71.27%

↑222.84%

Direct

threads.com

987.16K

58.66%579.08K

41.34%408.07K

↑14.82%

↑75,113.13%

Direct

vanharen.nl

924.59K

15.44%142.71K

84.56%781.87K

↑2.71%

↑13.29%

Direct

street-one.de

917.19K

-

100%917.19K

↑241.08%

↑559.05%

Direct

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Key Insights on Top Apparel & Fashion Websites in the Netherlands on March 2026

As of March 2026, zalando.nl leads Apparel & Fashion in the Netherlands with 11.72M monthly visits. Its audience skews mobile-first (32.15% desktop / 32.15% mobile), and traffic is up month over month 61.91% and up year over year 6.79%. vinted.nl holds second with 5.76M visits and a desktop-leaning mix (65.16% desktop / 34.84% mobile), while hm.com ranks third with 4.66M visits.

Across the leaders, street-one.de is the most mobile-first (100% of visits), whereas webshopapp.com is the most desktop-reliant (88.2%). Momentum favors sliponline.nl in the latest month (785.86%), while abercrombie.com shows the steepest pullback.

Acquisition patterns also differ: zalando.nl is driven primarily by search, zalando.nl by direct, and zalando.nl by referral; overall, 95 of the top 100 sites are direct-led, 4 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in the Netherlands